Skip to Content

Performance Marketing Specialist (PPC)

Karachi, Pakistan
Apply Now!

Position: Performance Marketing Specialist

Location: Karachi (On-site)
Employment Type: Full-Time

About the Role

We are looking for an experienced Performance Marketing Specialist to build and scale paid acquisition campaigns for Dexnive.
The successful candidate will own our paid advertising strategy across Google and Meta platforms with one primary objective: generating qualified leads at an efficient cost.
This role requires someone who is comfortable managing campaign strategy, budgets, conversion tracking and continuous optimization based on performance data.

Key Responsibilities

  • Plan, launch and manage paid advertising campaigns across Google Ads and Meta Ads.

  • Conduct keyword research, audience research and competitor analysis.

  • Create campaign structures, ad groups and conversion-focused ad copy.

  • Manage advertising budgets and bidding strategies.

  • Set up and maintain conversion tracking using Google Tag Manager, GA4 and Meta Pixel.

  • Optimize campaigns based on performance data.

  • Conduct A/B testing for ads, audiences and landing pages.

  • Work closely with the sales and marketing teams to improve lead quality.

  • Prepare weekly and monthly performance reports with actionable recommendations.

    Success Metrics

  • Qualified leads generated.

  • Cost per qualified lead (CPL).

  • Cost per acquisition (CPA).

  • Conversion rate.

  • Return on ad spend (ROAS).

  • Revenue pipeline generated through paid campaigns.

    Requirements

  • Minimum 4 years of hands-on PPC experience.

  • Strong experience managing Google Ads and Meta Ads.

  • Experience with Google Analytics 4, Google Tag Manager and conversion tracking.

  • Strong analytical and reporting skills.

  • Experience managing performance-focused advertising budgets.

  • Excellent communication skills.

    Preferred

  • Experience marketing digital services or software development companies.

  • Google Ads certifications.

  • Experience running lead generation campaigns for US, UK, Australia or GCC markets.

    Applicants should be prepared to share previous campaign results, including budgets managed, industries worked in, CPL/CPA achieved, ROAS and overall campaign performance.

Apply Now!